This campaign was designed around the idea of the “Ethical Egg.” Handsome Brook Farms is committed to providing eggs from pasture-raised hens; hens who are treated well, with plenty of space to roam. We wanted to provide the consumer with an authentic connection to the farm and the hens, making it a more viable option to spend the few extra dollars for HBF eggs.

SMCM: Handsome Brook eggs are a high-quality, ethical alternative to cheaper low-quality eggs because of their humane farming conditions.