For this campaign, we decided to play on Doctor Suess’s “Oh The Places You’ll Go,” to emphasize Darn Tough Socks longevity and versatile wear.
Darn Tough Socks
Magazine Ad
With bright, eye catching graphics and colors, the Darn Tough ad quickly draws the eye. Quotes from “Oh The Places You’ll Go” were tweaked and added to the imagery.
Instagram Carousel
The copy encourages the viewer to scroll, in order to see how the story ends.
Billboard Ad
The billboard is concise and to the point, with familiar Dr. Suess characters hidden amongst the design.
Transit Ad
The Merino wool background, with the Dr. Suess characters in the lake,
